The PXM journal

Notes on attar, oud and wearing fragrance well

Guides from the people who blend and bottle our fragrances in Bahraich: what attar is, how the families differ, how to make a scent last through an Indian summer, and how to choose one for someone else. Last updated 8 October 2026.

A Perfume X Market spray bottle beside a gold-capped attar roll-on on a stone ledge, with oud wood chips and jasmine.

Start here · Attar & perfume

Attar is perfume oil with no alcohol; a perfume is fragrance in alcohol. How the two differ on skin, in Indian heat and at prayer, and how to choose.

4 min read

All guides

  • Afternoon sun and leaf shadows across a cream stone archway, with jasmine flowers scattered on the ledge.

    Wear & care

    Where to apply attar, how much to use, and the everyday habits that keep an oil perfume going through humid summers and long days. No tricks.

    4 min read

  • Oud Ameer Attar, 6 ml, in its Perfume X Market bottle

    Notes & families

    What oud is, why it smells the way it does, and how to start wearing it — from soft, clean oud to deep, resinous blends — without being overwhelmed.

    4 min read

  • Gulzar, 50 ml, in its Perfume X Market bottle

    Gifting

    Choosing a perfume or attar for someone else, by budget and by person: what to pick when you don't know their taste, and the sizes that make it easy.

    4 min read

Tell us two scents you have liked and we will suggest an attar or a perfume to try — on WhatsApp, or at the counter in Bahraich.