
Start here · Attar & perfume
Attar vs perfume: the difference, and which to wear
Attar is perfume oil with no alcohol; a perfume is fragrance in alcohol. How the two differ on skin, in Indian heat and at prayer, and how to choose.
4 min read
The PXM journal
Guides from the people who blend and bottle our fragrances in Bahraich: what attar is, how the families differ, how to make a scent last through an Indian summer, and how to choose one for someone else. Last updated 8 October 2026.

Start here · Attar & perfume
Attar is perfume oil with no alcohol; a perfume is fragrance in alcohol. How the two differ on skin, in Indian heat and at prayer, and how to choose.
4 min read

Wear & care
Where to apply attar, how much to use, and the everyday habits that keep an oil perfume going through humid summers and long days. No tricks.
4 min read

Notes & families
What oud is, why it smells the way it does, and how to start wearing it — from soft, clean oud to deep, resinous blends — without being overwhelmed.
4 min read

Notes & families
What musk is, why today's musks are made without animals, how kasturi differs from white musk, and how to wear and layer musk every day.
4 min read

Notes & families
The four fragrance families our attars and perfumes belong to — oud and amber, musk, floral, fresh — what each smells like and when to wear it.
4 min read

Attar & perfume
What eau de toilette, eau de parfum, parfum and extrait mean, how strong each one is, and how our House Parfum and Extrait lines compare.
4 min read

Gifting
Choosing a perfume or attar for someone else, by budget and by person: what to pick when you don't know their taste, and the sizes that make it easy.
4 min read

Inside PXM
Some of our scents are inspired by famous fragrances. What that means, what it doesn't, how we name and credit them, and why they cost less.
4 min read
Tell us two scents you have liked and we will suggest an attar or a perfume to try — on WhatsApp, or at the counter in Bahraich.